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Brand
Amica Insurance
ProjectBack To Zero

Amica Insurance Back To Zero 2026

Associated creatives

LBB Admin
LBB AdminAgency / Creative
William McVay
William McVayProduction
William McVay
William McVayPost Production / VFX
CARTEL
CARTEL
King Lear
King LearMusic / Sound
Heard City
Heard CityMusic / Sound

Tags

jayson tatumbasketball playerjayson tatum on crutchesman on crutches

Description

This commercial video for Amica Insurance titled Back To Zero features professional basketball player Jayson Tatum. The narrative follows Tatum's challenging recovery process after a right Achilles tendon injury. Scenes show him using crutches in a modern home, consulting a doctor, and working through physical therapy in various indoor and outdoor settings. The cinematography employs realistic lighting and a thoughtful, dramatic tone reflecting the dedication required for athletic rehabilitation.