Amica Insurance highlights the journey of professional basketball player Jayson Tatum in the campaign 'Back To Zero.' The project focuses on the athlete’s recovery following a right Achilles tendon injury, documenting the physical and mental dedication required during rehabilitation.
The production features a cinematic, live-action approach that captures Tatum in varied indoor and outdoor settings, from clinical doctor visits to private moments at home. With a grainy texture that adds to the documentary-style tone, the film emphasizes the reality of the rehabilitation process.
