Amica Insurance: Back To Zero
Brand
Date
Feb 2026
Description
Amica Insurance highlights the journey of professional basketball player Jayson Tatum in the campaign 'Back To Zero.' The project focuses on the athlete’s recovery following a right Achilles tendon injury, documenting the physical and mental dedication required during rehabilitation. The production features a cinematic, live-action approach that captures Tatum in varied indoor and outdoor settings, from clinical doctor visits to private moments at home. With a grainy texture that adds to the documentary-style tone, the film emphasizes the reality of the rehabilitation process.
Style
Horizontal, Cinematic, Grainy
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
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