Amica Insurance
Back To Zero
Brand
ProjectBack To Zero
Date
Feb 2026
Description
Amica Insurance explores themes of perseverance in Back To Zero, a campaign tracking the recovery journey of professional basketball player Jayson Tatum. The film observes the quiet, disciplined reality of rehabilitating a significant injury, moving between domestic interiors and clinical physical therapy environments. Produced with a dramatic and observant lens, the spot utilizes a grainy, cinematic visual style. The narrative prioritizes a realistic tone, documenting the steady process of physical recovery through live-action technique.
Style
Horizontal, Cinematic, Grainy
Industries
Insurance
Color
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
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