Edith di Monda, Set Designer,

Description

This monochrome fashion campaign image for Ami Spring-Summer 2025 was photographed by Szilveszter Mako, with set design by Edith di Monda and designs by Alexandre Mattiussi. A model with short blonde hair and a serious expression walks across a cobblestone floor holding a large black umbrella. They wear a patterned plaid jacket over dark trousers. The background features a hand-painted monochromatic theatrical set depicting a Parisian street scene with historic buildings and a domed monument. Visible typography includes the Ami brand logo and designer name overlaid centrally.

Style

Editorial, Vertical, Commercial, Monochrome

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign