Ami Everyday Essentials Spring/Summer 26 2026

Description

This image for the Ami Everyday Essentials Spring/Summer 26 campaign features a young man posed inside a glass and metal telephone booth on a European street. Captured by photographer Mathieu Rainaud with styling by Alexandre Mattiussi, the model wears a black and white striped cardigan, a white shirt, light blue shorts, white socks, and sneakers while holding the phone receiver to his ear. The outdoor setting shows traditional multi-story urban buildings and a paved street blurred in the background. The lighting is natural and bright, highlighting the clean textures of the clothing and the retro aesthetic of the scene.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign