Altr Brand Identity 2023

Description

This digital video piece for Altr showcases a sophisticated brand identity across three vertical frame sequences. The visuals feature sleek macro details of a luxury timepiece side profile, dark ambient lighting, and minimalist typography reading 'The world's rarest collectibles, accessed anywhere' and 'Don't just trade. altr'. Created under the Brand Identity project, the video incorporates refined 3D elements and graphic design by Love + Money and someform, utilizing a dark, moody color palette with metallic gold and obsidian tones.