Brand
ProjectBrand Identity
Altr Brand Identity 2023
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Description
This brand identity video for Alr showcases close-up macro cinematography of a luxury gold watch featuring a black dial, gold chronograph subdials, and a linked jubilee bracelet. Smooth camera movements pan across the polished case, textured crown, and reflective metallic surfaces against a clean neutral background. Centered textual overlays display promotional copy across the sequence. The lighting is soft and directional, highlighting the metallic textures and reflective finish of the timepiece.