Alex Rank, Photographer, Los Angeles

Description

This vibrant advertising photograph by Alex Rank features a whimsical overhead fisheye perspective of a man looking directly down into the camera from a blue Mini Cooper. The subject has dark curly hair and a beard, wearing a patterned cardigan over a yellow shirt. The car features a white roof and sits against a bold blue and orange graphic background. Typographic campaign elements appear in the top-left and right corners reading "THE NEW ALL-ELECTRIC MINI COOPER" and "NICE TO MEET YOU AGAIN." The overall composition employs playful distortion and saturated primary hues to create a striking commercial aesthetic.

Style

Vertical, Commercial, Saturated, Warm

Techniques

VFX / visual effects

Industries

Electric / EV

Color

Background

Solid Colour

Context

Advertising Campaign