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Brand
Alemais
ProjectPre Fall '24 Players

Alemais Pre Fall '24 Players 2024

Associated creatives

Lesleigh Jermanus
Lesleigh JermanusCreative Director
Georges Antoni
Georges AntoniPhotographer
Caroline Tran
Caroline TranFashion Stylist
Claudia Morehead
Claudia MoreheadVideographer
Jon Calvert
Jon CalvertDigital Operator
Victoria Baron
Victoria BaronMake-up Artist
Daren Borthwick
Daren BorthwickHair Stylist
Willow Jay
Willow JayTalent
Valya
ValyaTalent
Binta
BintaTalent

Tags

model in patterned toppatterned topmodel

Description

This campaign video for the Alemais Pre Fall 24 Players collection captures a model wearing a patterned top against a backdrop of stacked vintage televisions displaying distorted analog test patterns. Created under the creative direction of Lesleigh Jermanus with photography by Georges Antoni and fashion styling by Caroline Tran, the piece features videography by Claudia Morehead, digital operation by Jon Calvert, hair styling by Daren Borthwick, and makeup by Victoria Baron. Talent appearing in the production includes Willow Jay, Valya, and Binta. The lo-fi visual style evokes nostalgic broadcast aesthetics with green and multi-colored monitor glows illuminating the scene.