Brand

Alaïa Alaïa Summer/Fall 2025 Archetypes Campaign 2025
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Description
Captured by photographer Tyrone Lebon for the Alaia Summer/Fall 2025 Archetypes Campaign, this editorial image features model Anok Yai reclining on a dark sun lounger next to a sparkling blue outdoor pool. She wears a minimalist black ribbed one-piece swimsuit with cutout detailing, shading her eyes with her hand in a relaxed yet sculptural pose. Creative direction by Pieter Mulier and styling by Aleksandra Woroniecka shape the clean, sun-drenched composition. Bold typography displaying the Alaia brand name frames the lower and side borders against a crisp white background.








