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Brand
Alaïa
ProjectAlaïa Summer/Fall 2025 Archetypes Campaign
Model in white swimsuit floating on a large black ring in a turquoise swimming pool for Alaïa

Alaïa Alaïa Summer/Fall 2025 Archetypes Campaign 2025

Associated creatives

Tyrone Lebon
Tyrone LebonPhotographer
Pieter Mulier
Pieter MulierCreative Director
Aleksandra Woroniecka
Aleksandra WoronieckaFashion Editor/Stylist
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Anthony Turner
Anthony TurnerHair Stylist
Yadim
YadimMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Happy Massee
Happy MasseeSet Designer
Anok Yai
Anok YaiModel
Binx Walton
Binx WaltonModel

Tags

model in white swimsuitwhite swimsuitswimsuitmodelblack inflatable ringinflatable ringblack ring

Description

This vertical campaign image for the Alaïa Summer/Fall 2025 Archetypes collection was photographed by Tyrone Lebon with creative direction by Pieter Mulier. A model is captured from an overhead perspective, reclining inside a large black inflatable inner tube. The model wears a white swimsuit with a wrapped bodice and crossed details, contrasting against the dark ring and the rippling turquoise water of the pool below. Bold black typographic branding for ALAÏA PARIS spans the lower portion of the composition. The lighting is bright and natural, highlighting the textures of the water and fabric.