Brand

Alaïa Alaïa Summer/Fall 2025 Archetypes Campaign 2025
Associated creatives
Tags
Description
This campaign image for the Alaïa Summer/Fall 2025 Archetypes collection was photographed by Tyrone Lebon with creative direction by Pieter Mulier. The shot features a model wearing sunglasses while reclining in a black canopy lounge chair positioned beside an outdoor swimming pool. The composition incorporates stone decking alongside clear turquoise water under natural daylight. Fashion styling is by Aleksandra Woroniecka, with art direction by Ezra Petronio and Lana Petrusevych, hair by Anthony Turner, makeup by Yadim, casting by Ashley Brokaw, and set design by Happy Massee.








