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BrandAKT
ProjectBrand Identity
Black and white low-angle view of the Empire theater marquee displaying movie titles above pedestrians on the sidewalk at night.

AKT Brand Identity 2019

Associated creatives

Two Times Elliott
Two Times ElliottGraphic Design

Tags

theater marqueemovie theater marqueetheater signilluminated marqueemovie marquee

Description

This black and white architectural photograph captures the brightly illuminated marquee of the Empire theater at night. The marquee displays bold typography advertising movie titles including A Time To Die and Hands of Lightning. Below the glowing signage, numerous silhouetted pedestrians walk along the sidewalk and congregate near the entrance doors. The image is presented in a horizontal framing style with high contrast and moody atmospheric lighting.

Style

Editorial, Horizontal, Moody, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Movie Studios

Color

Jet Black (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign