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Red canvas tote bag featuring bold white typography reading REFRAME against a matching red background

AFTRS Brand Identity 2018

About

This graphic design piece created by M35 for AFTRS features a vibrant red canvas tote bag displayed against a solid red backdrop. Prominent white typography on the bag reads REFRAME in large stacked letters, accompanied by smaller supplementary text and the AFTRS brand mark. The composition is clean, centered, and showcases the tactile fabric texture of the bag.

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Background

Solid Colour

Context

Advertising Campaign