David Beckham, Designer,

About

This cinematic campaign video for Adidas, titled F50 and directed by Arthur Couvat with post-production by Selected Works and creative agency Wieden+Kennedy, follows several athletes in dark sportswear coordinating a stealthy operation at night. The video features tense phone conversations, urban rooftop surveillance, motorcycle riding, and close-ups of soccer footwear. Moody lighting and cool color grading enhance the nocturnal atmosphere, building a sense of high-stakes urgency and strategic planning.