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Brand
Adidas
ProjectF50

Adidas F50 2026

Associated creatives

Arthur Couvat
Arthur CouvatDirector
Wieden+Kennedy
Wieden+KennedyCreative Agency
Selected Works
Selected WorksPost Production / VFX
David Beckham
David BeckhamAthlete

Tags

adidas f50 commercial videoadidas f50 videocommercial videodavid beckhamdavid beckham commercialman on phoneman in dark jacket

Description

This cinematic commercial video for Adidas titled F50 was directed by Arthur Couvat with creative agency Wieden+Kennedy and post-production by Selected Works. The piece features athlete David Beckham alongside other individuals making phone calls and coordinating across urban and rooftop locations. The dark, atmospheric color grading and tense pacing build a suspenseful narrative around sports performance gear.