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Brand
Acure
ProjectBrand Identity
Two whole avocados stacked vertically with thick golden liquid dripping down their surfaces against a soft neutral background

Acure Brand Identity 2025

Associated creatives

Mostly Sunny
Mostly SunnyGraphic Design
Henry Hargreaves
Henry HargreavesPhotography

Tags

stacked avocadosavocadosdripping liquidgolden liquidbotanical logobrand mark

Description

This product photography piece for the Acure brand identity project was captured by photographer Henry Hargreaves with graphic design by Mostly Sunny. The vertical composition features two whole avocados stacked one atop the other against a clean, neutral studio background. A viscous, golden amber liquid pours and drips down the dark, textured surfaces of the fruits, catching highlights along the edges. Pale yellow typographic text is overlaid across the central portion of the image, reading WHERE REGENERATION MEETS TRANSFORMATION alongside a stylized botanical brand mark. The lighting is soft and directional, emphasizing the glossy texture of the dripping liquid and the matte peel of the avocados.

Style

Vertical, Commercial, Clean, Polished

Techniques

Macro

Industries

Skincare

Color

Chocolate (70%)
Amber (30%)

Background

White Seamless

Context

E-commerce / Product