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BrandAbercrombie & Fitch
ProjectDenim Collection
A young man wearing an unbuttoned blue plaid short-sleeve shirt and blue jeans stands on a sunny city sidewalk beside a second portrait.

Abercrombie & Fitch Denim Collection 2026

Associated creatives

Karo Ramos
Karo RamosPhotographer

Tags

man in blue plaid shirtblue plaid shirtplaid shirtblue denim jeansblue jeansdenim jeansyoung man in jeansyoung manwhite polo shirtpolo shirt

Description

A campaign diptych for Abercrombie & Fitch's Denim Collection photographed by Karo Ramos. The prominent frame features a young man with dark curly hair posing on an urban sidewalk in an unbuttoned blue and white checkered short-sleeve shirt, a silver pendant necklace, and light wash denim jeans with historical city facades in the background. A secondary inset frame captures the model reclining on outdoor metal steps wearing a white polo shirt and dark trousers. The composition employs a 35mm film aesthetic with visible black borders and natural direct sunlight.

Style

Square, Editorial, Grainy, Retro

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Denim (50%)
Pure White (30%)

Background

Street

Context

Advertising Campaign