Brand
ProjectBrand Identity

a DJ’s matcha Brand Identity 2026
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Description
This image showcases a close-up visual from the brand identity project for A DJ's Matcha, created with design by LOTIPA and ImaginaryFriend, creative direction by Brown and Doyle, graphic design and AI direction by Alex Monteiro, and motion by Lukas Martins and Ax Leandro. A hand holds a custom metallic matcha whisk featuring an engraved soundwave pattern on the handle. The whisk is submerged inside a speckled ceramic bowl containing vibrant green frothy matcha. The background shows an outdoor gathering with softly blurred figures and natural foliage, adding a candid, lifestyle context to the product presentation.