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Brand
a DJ’s matcha
ProjectBrand Identity
Three beverage cans branded Matchalita in pink, silver, and lime green on a metal bar counter with glowing neon lights in the background.

a DJ’s matcha Brand Identity 2026

Associated creatives

LOTIPA
LOTIPADesign
ImaginaryFriend
ImaginaryFriendDesign
Brown
BrownCreative Direction
Doyle
DoyleCreative Direction
Alex Monteiro
Alex MonteiroGraphic Design
Lukas Martins and Ax Leandro
Lukas Martins and Ax LeandroMotion
Alex Monteiro
Alex MonteiroAI Direction

Tags

matchalita cansbeverage cansdrink canspink cansilver cangreen canmatcha drinks

Description

This project showcases the brand identity for a DJ's matcha beverage, featuring three distinct cans arranged on a reflective metal bar counter. The cans display bold typography with the name Matchalita in pink, silver, and lime green colorways. The background features a dark, atmospheric setting illuminated by streaks of vibrant red, green, and blue neon lights captured with a wide-angle lens perspective. The creative direction and graphic design were led by LOTIPA, ImaginaryFriend, Brown, Doyle, Alex Monteiro, and Lukas Martins and Ax Leandro. The composition highlights product packaging design within a nightlife and entertainment context.