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Brand5PM
ProjectBrand Identity
Minimalist graphic design featuring black sans-serif typography on a solid off-white background with the text 5 PM and 24/7 BB.

5PM Brand Identity 2019

Associated creatives

Plus Mûrs
Plus MûrsGraphic Design
Bureau Borsche
Bureau BorscheGraphic Design

Tags

typographybrand identitygraphic designsans serif typographyblack texttext layout

Description

This graphic design piece presents minimalist brand identity work for 5PM, created by Plus Mûrs and Bureau Borsche. The composition features clean, black sans-serif typography set against a flat off-white background. The arrangement includes the text 5 PM alongside 24/7 BB, demonstrating a stark, modern aesthetic. The restrained layout relies entirely on typography and negative space to communicate brand identity. The minimal visual elements create a precise, highly structured presentation.

Style

Artistic, Square, Clean, Minimalist

Techniques

Typography, Vector

Background

House, Solid Colour

Context

Advertising Campaign, Website / Web