5PM Brand Identity 2019

Description

This graphic design piece presents the brand identity and typography for 5PM, created collaboratively by Plus Murs and Bureau Borsche. The composition centers on a dark horizontal panel displaying minimalist sans-serif typography, product details, and numbered instructions. Set against a uniform dark background, the design emphasizes clean structure, precise letterspacing, and restrained information hierarchy. The project highlights contemporary graphic design principles within a commercial branding context.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Black Seamless

Context

Brand Film / Corporate Video