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Brand identity poster for 5PM featuring overlayed text blocks and blurred portrait against white

5PM Brand Identity 2018

About

This brand identity poster for 5PM, designed with graphic design by Plus Murs, features extensive informational text overlaid on a softly blurred portrait background. The composition employs clean typography that details the multidisciplinary concept and location of the store in Nantes. The aesthetic is modern and typographic, presented on a light backdrop with minimal framing. The design balances a strong textual message with subtle visual layering.

Brand

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Credits

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Background

White Seamless

Context

Advertising Campaign