5PM Brand Identity 2018

About

This project showcases the brand identity and e-commerce website design for 5PM, featuring a clean multi-column grid layout displaying apparel, accessories, and model imagery. The interface incorporates minimalist typography with an extensive dropdown navigation menu on the left side. Product photography grids highlight items such as outerwear, shoulder bags, and knitwear against neutral studio backgrounds. Designed by Plus Mûrs, the digital layout balances functional e-commerce architecture with contemporary editorial aesthetics.