5PM Brand Identity 2018

Description

This image presents a branding and graphic design project for 5PM by Plus Mûrs. A person stands against a neutral white seamless background, wearing a bright yellow denim jacket over a white top and light blue denim jeans. They hold up a rectangular black poster featuring large, bold white typography that reads "5 PM" alongside smaller secondary text details. The composition focuses squarely on the torso and hands, highlighting the tactile paper texture of the poster and the crisp color contrast between the yellow jacket and black graphic element. The lighting is bright and even, characteristic of clean commercial studio documentation.

Style

Vertical, Commercial, Clean

Color

Background

White Seamless

Context

Advertising Campaign