Brand21st Europe
ProjectBrand Identity

21st Europe Brand Identity 2026
Associated creatives
Tags
Description
This macro photographic study features a close arrangement of fresh, ripe dark purple plums stacked tightly together. Each piece of fruit is adorned with small circular sticker labels in vibrant yellow and orange, featuring distinct star motifs and text. The surface of the fruit catches soft highlights, emphasizing their smooth, dew-kissed skins and plump contours. Shot with a shallow depth of field, the composition creates rich textural depth while keeping the central foreground plum in sharp focus against a softly blurred natural backdrop. This commercial asset was produced for 21st Europe under the Brand Identity project, with design credits to DADA Projects.
Style
Commercial, Square, Warm, Clean
Techniques
Macro, Natural light
Industries
Grocery
Color
Jet Black (70%)
Lemon (20%)
Burnt Orange (10%)
Context
E-commerce / Product