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Close-up stack of fresh dark purple plums bearing yellow and orange sticker labels with star symbols.

21st Europe Brand Identity 2026

Associated creatives

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Description

This macro photographic study features a close arrangement of fresh, ripe dark purple plums stacked tightly together. Each piece of fruit is adorned with small circular sticker labels in vibrant yellow and orange, featuring distinct star motifs and text. The surface of the fruit catches soft highlights, emphasizing their smooth, dew-kissed skins and plump contours. Shot with a shallow depth of field, the composition creates rich textural depth while keeping the central foreground plum in sharp focus against a softly blurred natural backdrop. This commercial asset was produced for 21st Europe under the Brand Identity project, with design credits to DADA Projects.

Style

Commercial, Square, Warm, Clean

Techniques

Macro, Natural light

Industries

Grocery

Color

Jet Black (70%)
Lemon (20%)
Burnt Orange (10%)

Context

E-commerce / Product