Vanguard

Vanguard · Do You Not Like Money?

Vanguard brings a direct approach to its latest campaign, Do You Not Like Money. Developed by agency Howatson+Company, the project features live-action scenes of workers installing a massive, bold-typography outdoor advertisement atop a rooftop. The commercial utilizes wide, cinematic framing to capture the scale of the installation against an open sky. With production by Good Oil, the work leverages natural light and a warm color palette to anchor the production in a realistic, industrial setting.

Vanguard · TVC

Vanguard presents a TVC campaign that explores diverse personal investment journeys through a series of vignettes. The production captures individuals in a variety of outdoor and urban environments, ranging from coastal walks and mountain hikes to active city street scenes. Crafted by the team at AdSmart from Sky, the commercial utilizes warm, natural lighting and a candid live-action technique to highlight the subjects. The sequence emphasizes a theme of accessibility, showcasing the brand's broad relevance across different lifestyles.

Vanguard · 10 Creative

Vanguard’s 10 Creative commercial campaign leans into a series of candid, upbeat vignettes featuring individuals in a variety of public spaces. The work pairs naturalistic live-action footage with architectural surroundings, moving from vibrant floral landscapes to established urban parks and stone environments. Developed by AdSmart from Sky, the production utilizes drone footage to capture aerial perspectives of greenery and waterways, interspersed with grounded portraits. The series maintains a consistent warm aesthetic throughout, incorporating mandatory financial disclaimer text as a primary structural element of the visual sequence.

Vanguard · Do you not like money?

Vanguard · To Our Superhero