Salesforce
Salesforce's high-impact enterprise tech campaigns, branding and cinematic collaborations
Featured Salesforce projects
This week's top Salesforce projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Salesforce · Brand Identity
Salesforce redefines the boundaries of corporate visual identity in this expansive brand campaign, blending human-centric warmth with high-fidelity digital precision. By synthesizing a playful 3D render/CGI aesthetic with clean UI illustration, the project transforms abstract technological concepts into a tangible, character-driven narrative. The visual strategy leans into a bold, saturated primary color palette, anchored by the brand's iconic blue, which serves as a consistent thread across diverse mediums—from massive, stadium-scale 360-degree LED displays to intimate, minimalist motion graphics. Throughout the execution, the design team at Athletics, bolstered by the expressive character work of illustrators Laura Sirvent and Jelly, crafts a cohesive ecosystem where robotic and human elements coexist. The project effectively utilizes cinematic animation to humanize the agentic enterprise, balancing professional, corporate sensibilities with whimsical motifs like floating unicorns and stylized mascot figures. Whether through the crisp, static focus of a workplace monitor or the fluid, atmospheric transitions of motion graphics, the campaign maintains a polished, modern aesthetic that feels both accessible and future-forward. By prioritizing spatial depth and fluid motion, the brand identity creates an immersive experience that feels as much like an artful animation showcase as it does a sophisticated commercial toolkit, ultimately solidifying Salesforce as a vibrant leader in the modern tech landscape.
Salesforce · MrBeast's Million Dollar Puzzle
Salesforce introduces a high-stakes challenge with a promotional video for the Million Dollar Puzzle campaign. The film features MrBeast navigating a high-tech security vault and puzzle headquarters, framed by futuristic control rooms and intricate laser security beams. Produced with cinematic lighting and sleek, metallic set design, the visual execution aligns with modern corporate branding. The project leans into a live-action technique to present the digital puzzle challenge, maintaining a clean, professional aesthetic throughout the narrative.
Salesforce · “Gate Expectations" :30 | What AI Was Meant to Be with Matthew McConaughey | Salesforce
Salesforce delivers a :30 broadcast spot titled 'Gate Expectations,' featuring Matthew McConaughey as he navigates the complexities of a modern airport environment. The film leans into a cinematic aesthetic, utilizing live-action technique to capture the protagonist's interactions amidst a bustling terminal setting. Produced by Furlined with VFX work from Parliament, the spot maintains a polished pace. The narrative focuses on the experience of air travel, highlighting transit logistics through dynamic camera movement and naturalistic lighting.
Salesforce · Mercedes
Salesforce and Mercedes collaborate on this commercial spot, bridging the gap between animated storytelling and corporate messaging. The project begins with a sequence of whimsical, anthropomorphic animals in a forest, utilizing flat vector-style animation to build an organic aesthetic. As the narrative progresses, the spot pivots to showcase the modern electric vehicle charging within the wooded setting. The final sequence transitions into live-action footage featuring a group of professionals, grounding the campaign in a sleek, modern commercial tone. The project features sound design and music production by Swell Sound.
Salesforce · Digital Ecosystem Redesign
Salesforce introduces a digital ecosystem redesign, focusing on the evolution of its business application interfaces. The project, led by Max Cooper, centers on a cohesive user experience across mobile and tablet platforms. The motion graphics highlight responsive web layouts and interactive design elements, utilizing a consistent blue gradient aesthetic. The presentation emphasizes clean, minimalist UI principles designed for enterprise and B2B software environments.
Salesforce · This is A Mask
Salesforce presents 'This is A Mask,' a commercial video capturing the shift toward remote collaboration and rapid team response. The narrative flows through varied environments, from professionals working within home offices to the quiet reality of domestic life, using a grounded visual approach. The execution relies on live-action techniques to emphasize a documentary-style feel. With a desaturated color palette and natural lighting, the film maintains a cinematic quality while focusing on the practical challenges of coordinated team efforts.
Salesforce · This Is A Mask
Salesforce delivers a narrative-driven brand film, This Is A Mask, which chronicles the collaborative effort behind remote logistics and supply chain problem-solving. Centered on the pivot to sourcing personal protective equipment, the project documents virtual coordination between professional teams and global stakeholders. The production captures a range of home and corporate office environments through a cinematic lens. By utilizing natural lighting and a polished live-action technique, the film focuses on the practical mechanics of cross-functional team adaptability. Produced by Kaboom Productions with post-production and visual effects from BANG Creative, the work emphasizes the technical and interpersonal elements of operational crisis response.
Salesforce · The March
Salesforce presents 'The March,' a campaign featuring actor Matthew McConaughey that blends corporate storytelling with a cinematic narrative. The film begins in a sterile laundromat setting before transitioning to an outdoor city street, capturing a sequence of movement through professional color grading and natural lighting. Technically refined, the production relies on a clean, live-action technique to ground its message. The visual environment is bolstered by bespoke sound design from the team at Barking Owl, ensuring a polished, immersive experience across the enterprise technology sector.
Salesforce · WTNY 2023
Salesforce World Tour New York 2023 documents the expansive scale and interactive atmosphere of the brand's major enterprise gathering. The film focuses on the convergence of technology and human connection, highlighting panel discussions and dense networking sessions within a sleek, professional conference environment. Produced by agency 2LK, the project leans into a corporate aesthetic, capturing key brand touchpoints such as the custom-developed plotter wall installations. The edit utilizes clean live-action techniques to emphasize the scale and professional energy of the event space.
Salesforce · 360 Degrees of Wow
Salesforce showcases the integration of Formula One fan data in this promotional video titled 360 Degrees of Wow. The piece centers on the utility of managing real-time analytics, pivoting between high-energy stadium environments and the precise corporate settings where data is processed. The visual approach utilizes dynamic camera movements and clean graphic overlays to bridge the gap between human connection and digital infrastructure. Produced by Bang TV and Kaboom Productions, the project leans into a bright, saturated aesthetic that emphasizes the clarity of information tracking.
Explore other Enterprise & B2B Software brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.