MSC Cruises

MSC Cruises · Set Sail With MSC Cruises

MSC Cruises · That’s Funny

MSC Cruises presents 'That’s Funny,' a commercial campaign highlighting the scale and onboard experience of their fleet. The film navigates from aerial sequences of the vessel at sea into the curated interior architecture of various social spaces. Developed by agency Highdive and produced by Imperial Woodpecker, the project leans into a premium aesthetic. The execution features live-action technique and drone footage to emphasise the expansive nature of the guest experience, balanced by clean lighting and polished post-production work from the team at Parliament.

MSC Cruises · Gnocchi & Karaoke

MSC Cruises presents Gnocchi & Karaoke, a commercial campaign spotlighting the diverse onboard experience through the lens of leisure and entertainment. The project features Drew Barrymore and Orlando Bloom navigating a variety of shipboard environments, ranging from quiet, sunlit lounge spaces to high-energy karaoke performances and fine dining settings. Produced by Imperial Woodpecker with creative direction by Highdive, the film utilizes clean digital cinematography to capture the cruise experience. Post-production and VFX were handled by Parliament, ensuring a refined visual output that emphasizes the scale and atmosphere of the travel experience.

MSC Cruises · Cabana & Spritz

MSC Cruises leans into leisure for its 'Cabana & Spritz' campaign, a commercial spot captured in a bright, natural-light setting. The film features actress Drew Barrymore, presenting a relaxed atmosphere on an open-air deck overlooking the ocean. Produced by Imperial Woodpecker, the project utilizes live-action techniques to achieve a polished, warm aesthetic. The visual narrative is supported by agency Highdive, with post-production and VFX handled by Parliament.

MSC Cruises · For A Greater Beauty

MSC Cruises presents 'For A Greater Beauty,' a cinematic travel campaign produced by BIRTH and represented by Rabbit. The film centers on the intersection of maritime architecture and the natural environment, utilizing drone footage and golden hour lighting to craft an immersive visual narrative. Through a series of live-action vignettes, the project moves between expansive coastal landscapes and the intimate interior details of the vessel. The piece balances warm sunset hues with cooler, nocturnal tones to emphasize the scale and atmosphere of the cruise experience.

MSC Cruises · Let’s Holiday

MSC Cruises · Let's Holiday on MSC Cruises

MSC Cruises · Let's Holiday