MSC Cruises: Cabana & Spritz
Brand
Date
Jan 2026
Description
MSC Cruises leans into leisure for its 'Cabana & Spritz' campaign, a commercial spot captured in a bright, natural-light setting. The film features actress Drew Barrymore, presenting a relaxed atmosphere on an open-air deck overlooking the ocean. Produced by Imperial Woodpecker, the project utilizes live-action techniques to achieve a polished, warm aesthetic. The visual narrative is supported by agency Highdive, with post-production and VFX handled by Parliament.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Sky Blue
Camel
Background
Sandy Beach
Context
TVC / TV Commercial
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