MSC Cruises
Cabana & Spritz
Brand
ProjectCabana & Spritz
Date
Jan 2026
Description
MSC Cruises presents Cabana & Spritz, a commercial spot featuring actress Drew Barrymore enjoying a private deck setting. The film leans into a bright, open-air aesthetic, capturing a relaxed resort atmosphere against a backdrop of turquoise waters and coastal vistas. Produced by Imperial Woodpecker with creative direction by Highdive, the project utilizes live-action techniques to emphasize a polished, warm tone. The visual narrative relies on natural light and an analogue-inspired film finish to ground the travel-focused imagery.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Analogue / film, Natural light
Industries
Cruises
Color
Pure White
Sky Blue
Camel
Background
Sandy Beach
Context
TVC / TV Commercial
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