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MSC Cruises

Cabana & Spritz
Date

Jan 2026

Description

MSC Cruises presents Cabana & Spritz, a commercial spot featuring actress Drew Barrymore enjoying a private deck setting. The film captures an open-air atmosphere with views of a tropical coastline and a lighthouse, emphasizing a relaxed hospitality aesthetic. Developed in collaboration with agency Highdive, the project leans into a polished, live-action technique. The cinematography makes extensive use of natural light and an analogue-inspired film look to achieve its warm, resort-focused visual identity.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Analogue / film, Natural light

Industries

Cruises

Color
Pure White
Sky Blue
Camel
Background

Sandy Beach

Context

TVC / TV Commercial

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