MSC Cruises: That’s Funny
Brand
Date
Jan 2026
Description
MSC Cruises presents 'That’s Funny,' a commercial campaign highlighting the scale and onboard experience of their fleet. The film navigates from aerial sequences of the vessel at sea into the curated interior architecture of various social spaces. Developed by agency Highdive and produced by Imperial Woodpecker, the project leans into a premium aesthetic. The execution features live-action technique and drone footage to emphasise the expansive nature of the guest experience, balanced by clean lighting and polished post-production work from the team at Parliament.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Background
Ocean
Context
TVC / TV Commercial
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