MSC Cruises
That’s Funny
Brand
ProjectThat’s Funny
Date
Jan 2026
Description
MSC Cruises presents 'That’s Funny,' a commercial campaign highlighting the scale and onboard experience of their fleet. The film explores the journey from an expansive aerial perspective down to the detail of European-inspired interior architecture and social spaces. Produced by Imperial Woodpecker with creative direction by agency Highdive, the project leans into live-action technique and drone footage to capture a vibrant atmosphere. Post-production and VFX were handled by Parliament, focusing on a clean, premium visual aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Cruises
Background
Ocean
Context
TVC / TV Commercial
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