Arsenal FC

Arsenal FC, WhatsApp, Facebook · It’s Official

Arsenal FC, in collaboration with WhatsApp and Facebook, presents 'It’s Official,' a dynamic campaign exploring the intersection of global football fandom and digital community culture. The film bridges physical connection and online interaction, overlaying social media interface elements like voice notes and group chats onto real-world scenes of supporters. The project captures the scale of the fan experience, moving between cinematic stadium aerials and intimate, street-level footage of fans gathered in New York. Production was handled by Strike Anywhere, with post-production and VFX work integrating the digital overlays. The final edit utilizes a warm, grainy aesthetic to emphasize the emotional bond of supporters, complemented by a sound design track from Max Cooper and New Math Music.

Arsenal FC · Bukayo Saka