Amnesty International
Amnesty International's striking public awareness campaigns across the non-profit sector
Featured Amnesty International projects
This week's top Amnesty International projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Amnesty International · Break The Law Of Silence
Amnesty International presents Break The Law Of Silence, a public awareness project brought to life through a series of illustrated vignettes. Produced by All Of Us Here, the animation employs a blend of hand-drawn illustration and dynamic framing to build its narrative. The project channels an atmospheric, cinematic quality as it moves through various scenes, ranging from rain-slicked city streets to intimate character portraits. These documentary-style sequences rely on distinct warm-toned outdoor visuals to explore its central theme.
Amnesty International · Death Penalty
Amnesty International presents a campaign video titled Death Penalty, a piece that employs a stark visual metaphor to address the gravity of its subject. Produced by All Of Us Here, the work utilizes wax sculptures of figures—ranging from a firing squad to a hanging—that slowly melt and deform when exposed to heat. The execution leans into a moody, cinematic aesthetic, defined by its monochrome palette and sharp, high-contrast lighting. By blending animation with live-action techniques, the project focuses on the material decay of the sculptures to represent the destruction of human life.
Amnesty International · Write for Rights
The Write for Rights campaign for Amnesty International centers on the tangible impact of global advocacy, documenting the emotional reunions of wrongfully imprisoned individuals. Through a series of documentary-style clips and historical photographs, the campaign traces the journey from incarceration to freedom, underscoring the influence of letter-writing on human rights progress. The project features a clean typographic approach, balancing archival visuals with modern live-action footage. Creative and production were led by Cossette Montreal and Septième, respectively, with media planning provided by Cossette Media.
Amnesty International · case video
This case video for Amnesty International investigates systemic racism across Quebec, drawing upon a collection of news reports, protest footage, and press conferences. The narrative maps the impact of discrimination throughout the criminal justice, healthcare, and employment sectors. Produced by VML Canada, the documentary project utilizes stark typographic framing and bold yellow caption overlays to underscore its investigation into human rights advocacy. The piece contrasts archival footage with contemporary documentation to highlight the scale of systemic issues.
Amnesty International · Write for Rights
The Write for Rights campaign for Amnesty International centers on a series of evocative vignettes featuring teenagers in a classroom setting. The film utilizes a desaturated, cinematic color palette and soft lighting to ground the narrative in a contemplative tone. Produced by Septième with creative work from agency Cossette, the project balances intimate studio voiceover sessions with live-action scenes of students engaging with the campaign materials. Music and sound design, handled by Cult Nation, further underscore the serious focus of this public awareness initiative.
Amnesty International · 'The Refugee Nation'
Amnesty International presents 'The Refugee Nation,' a documentary-style campaign chronicling the formation and international journey of the Refugee Olympic Team. The piece traces the narrative from the official IOC session announcements by Thomas Bach to the team's presence at the Olympic opening ceremony in Tokyo. Produced by Asteroide Films with creative support from Ogilvy North America, the project leans into a live-action technique to ground its narrative. The editorial structure blends aerial cityscapes with archival news footage and stadium sequences, employing bold typography and dynamic motion graphics to highlight the athletes' representation on the world stage.
Amnesty International · Case Study
This case study by Odysseus Arms for Amnesty International highlights the absence of global trade regulations on assault weapons. The project features a sequence of clean studio product shots integrated with archival footage of international diplomatic proceedings. Utilizing a documentary approach and live-action techniques, the narrative uses bold typographic design to emphasize its advocacy message regarding international arms trade treaties. The edit moves between technical weapon handling sequences and legislative meeting footage to contrast global industry oversight.
Amnesty International · The Robbery
Amnesty International presents 'The Robbery,' a cinematic live-action project that leans into a tense narrative sequence. Captured within the confines of a car interior, the film focuses on a stark exchange between two figures, utilizing desaturated tones and warm lighting to build atmospheric depth. The project features a deliberate focus on close-up detail, highlighting emotive facial expressions and precise gestures to anchor the drama. Developed by La Despensa, the work uses a cinematic aesthetic to convey its public awareness message.
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