Amnesty International: Write for Rights
Date
Nov 2025
Description
The Write for Rights campaign for Amnesty International centers on the tangible impact of global advocacy, documenting the emotional reunions of wrongfully imprisoned individuals. Through a series of documentary-style clips and historical photographs, the campaign traces the journey from incarceration to freedom, underscoring the influence of letter-writing on human rights progress. The project features a clean typographic approach, balancing archival visuals with modern live-action footage. Creative and production were led by Cossette Montreal and Septième, respectively, with media planning provided by Cossette Media.
Style
Documentary, Horizontal, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.