The Write for Rights campaign for Amnesty International centers on the tangible impact of global advocacy, documenting the emotional reunions of wrongfully imprisoned individuals. Through a series of documentary-style clips and historical photographs, the campaign traces the journey from incarceration to freedom, underscoring the influence of letter-writing on human rights progress.
The project features a clean typographic approach, balancing archival visuals with modern live-action footage. Creative and production were led by Cossette Montreal and Septième, respectively, with media planning provided by Cossette Media.
