Amnesty International: Death Penalty
Date
Feb 2025
Description
Amnesty International presents a campaign video titled Death Penalty, a piece that employs a stark visual metaphor to address the gravity of its subject. Produced by All Of Us Here, the work utilizes wax sculptures of figures—ranging from a firing squad to a hanging—that slowly melt and deform when exposed to heat. The execution leans into a moody, cinematic aesthetic, defined by its monochrome palette and sharp, high-contrast lighting. By blending animation with live-action techniques, the project focuses on the material decay of the sculptures to represent the destruction of human life.
Style
Horizontal, Cinematic, Moody, Monochrome
Techniques
Animation
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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