Amnesty International
Death Penalty
ProjectDeath Penalty
Date
Feb 2025
Description
Amnesty International presents a campaign video focused on the death penalty. Produced by All Of Us Here, the project uses a mix of live-action technique and animation to illustrate the gravity of the subject matter. The visuals center on detailed wax sculptures portraying execution scenarios, including firing squads and hangings. As the figures are exposed to heat, the wax melts and deforms, creating a cinematic and moody atmosphere. The use of monochrome tones and high-contrast lighting underscores the fragility of life throughout the piece.
Style
Horizontal, Cinematic, Moody, Monochrome
Techniques
Animation
Industries
Public Awareness
Color
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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