Zimmermann: Zimmermann S/S 2025 Campaign

Feb 2025

Zimmermann’s S/S 2025 campaign presents a series of fashion editorials set against expansive, rugged coastal landscapes. Photographed by Benny Horne, the imagery captures model Abény Nhial across desert dunes and hazy shorelines, highlighting the collection's focus on voluminous drapery, intricate smocking, and sheer organza textures. Creative direction by Nicky Zimmermann and Gabriele Hackworthy emphasizes an ethereal aesthetic, utilizing natural light to frame the interplay between structural garments and the surrounding terrain. The project features styling by Romy Frydman, with hair styling by Damien Boissinot and makeup by Jodie Boland, leaning into an earthy color palette and editorial compositions that prioritize fluid movement.

Editorial, Vertical, Warm, Clean

Natural light

Sand Dunes

Advertising Campaign