Zimmermann

Oct 2025

The Zimmermann Cruise 2026 campaign captures a series of sun-drenched, coastal scenes, leaning into a warm, Mediterranean aesthetic. Through a lens of editorial fashion photography, the collection showcases intricate resort wear, including crochet textures, floral-patterned maxi dresses, and swimwear, set against rugged rocky terrains and clear turquoise waters. Photographer Julia Noni worked under the creative direction of Nicky Zimmermann to build the visual narrative, with fashion styling by Romy Frydman. The imagery prioritizes natural light, utilizing golden hour illumination and sharp, hard light to emphasize the earthy tones and detailed silhouettes of the collection. The campaign features models Sacha Quenby and Dorit Revelis, alongside Emm Arruda, set within a relaxed, leisure-focused environment.