Zimmermann
Summer Swim
Jan 2018
Zimmermann’s Summer Swim project is a fashion campaign that captures a serene, resort-inspired aesthetic. Set against the backdrop of lush gardens and poolside environments, the imagery relies on warm natural light and the soft textures of the outdoors to highlight the collection. Photographed by Benny Horne, the campaign features talent Andreea Diaconu in a series of editorial and commercial compositions. The styling, led by Gabriele Hackworthy and Romy Frydman, integrates floral prints, lace detailing, and resort-ready silhouettes that align with the campaign's relaxed atmosphere. With creative direction from Justin Woo and Emil Vrisakis, the project utilizes analogue film techniques and golden hour lighting to evoke a refined, sun-drenched narrative.
Editorial, Horizontal, Warm
Natural light
Swimwear
Outdoor Pool
Advertising Campaign
