Zimmermann: Resort RTW

Jan 2021

Zimmermann’s Resort RTW campaign channels the warmth and vitality of coastal living through a series of editorial images and films. The collection features a blend of structured tailoring and airy, ruffled silhouettes set against pastel-toned architectural backdrops and rugged shorelines. With creative direction by Emil Vrisakis, the project leans into a sun-drenched aesthetic, utilizing golden hour lighting and natural light to highlight the intricate textures of floral prints and lace. Photographer Charles Dennington captures model Adut Akech in a variety of environments, from poolside lounges to rocky coastlines. The production features styling by Gabriele Hackworthy and Romy Frydman, with hair styling by Renya Xydis and make-up by Linda Jeffreyes. The campaign leverages a clean, high-contrast composition to emphasize the craftsmanship of the resort wear.

Horizontal, Commercial, Warm, Golden Hour

Natural light

Advertising Campaign