Zimmermann

Jan 2021

Zimmermann’s Resort RTW campaign captures the fluid, architectural aesthetic of the collection through a series of sun-drenched visuals. Shot by photographer Charles Dennington, the imagery frames talent Adut Akech against a juxtaposition of geometric, pastel-toned structures and the rugged, natural textures of a coastal landscape. The campaign leans into a warm palette and golden hour lighting to emphasise the intricate ruffles, lace-up details, and vibrant floral prints inherent to the designs. Creative direction is led by Justin Woo and Emil Vrisakis, with fashion styling provided by Gabriele Hackworthy and Romy Frydman. The production maintains a consistent editorial feel, utilising natural light and analogue film techniques to highlight the structural interplay between the garments and their environment. Beauty looks by hairstylist Renya Xydis and makeup artist Linda Jeffreyes round out the aesthetic, with production managed by Cat Rose Productions.

Horizontal, Commercial, Warm, Golden Hour

Natural light

Luxury Fashion Houses

Advertising Campaign