Zeynep Arçay

Sep 2025

The Fall 2025 campaign for Zeynep Arçay features digital creator Camille Charrière in a series of editorial portraits that explore clean, contemporary silhouettes. The collection highlights structured tailoring and textural outerwear, including leather trench coats and oversized faux fur, set against a mix of minimalist interiors and textured urban backdrops. Photographer Can Sever leads the visual direction, utilizing natural light and desaturated tones to create a cohesive, understated look. The campaign aesthetic relies on a clean, minimalist approach to emphasize the design details of the collection, with soft light and cool color palettes shaping the outdoor and interior scenes. Supporting the production are hair stylist Serkan Yildirim and makeup artist Batuhan Sara, who provide a refined, neutral finish to the styling.

Editorial, Cool

Designer Fashion

Advertising Campaign