Zero + Maria Cornejo: Zero + Maria Cornejo Pre-Spring 2025 Campaign

Feb 2025

Zero + Maria Cornejo presents its Pre-Spring 2025 campaign, an editorial series that leans into minimalist studio aesthetics to showcase the latest collection. Photographed by Matthew Kristall, the project features model Eduarda Vieira against clean, white backdrops that highlight the structural integrity and fluid draping of the designer's work. The imagery emphasises architectural garment construction and textured surfaces, ranging from draped dresses and denim separates to sculptural eyewear. Working with hair stylist Jerome Cultrera, the campaign captures the collection through vertical, clean compositions. The use of natural light accentuates the tonal palettes and fabric detailing, maintaining a focus on the interplay between the garments and the subject’s voluminous, curly hair.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign