Zara
Zara Origins Lookbook by Louise & Maria Thornfeldt
Sep 2024
The Zara Origins lookbook presents a focused study of contemporary menswear essentials, emphasizing refined tailoring and structural silhouettes. Photographed by Louise & Maria Thornfeldt, the campaign utilizes a balance of neutral studio backdrops and textured neoclassical stone architecture to anchor the minimalist collection. The imagery leans into a clean, editorial aesthetic, relying on soft natural light to accentuate the textures of knitwear, denim, and structured outerwear. Fashion editors Alastair McKimm and Milton Dixon III oversee the styling, which prioritizes classic layering and an earthy, muted color palette. The project features a diverse cast, including models Arnaud Lemaire, Chubath Kutien, Emile Danckaert, Jonas Mason, Joseph Uyttenhove, Li Cheng Yuan, and Thibaud Charon, with casting direction by Samuel Ellis Scheinman.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Lookbook
