Zara

Aug 2026

The Zara Origins campaign, captured with the precise lens of photographer Valentin Hennequin, masterfully redefines the boundaries of modern luxury fashion. Under the sharp creative and art direction of Gorka Sorozabal, the project leans into an atmosphere of editorial minimalism that feels both grounded and aspirational. By stripping away excess, the imagery highlights the tactile quality of the collection, where the rich textures of suede jackets and layered shirts find a perfect foil against weathered plaster walls and minimalist studio backdrops. The project utilizes natural light to cultivate a cinematic quality that elevates classic wardrobe staples into a cohesive, high-end narrative. Thomas Bird’s contribution as set designer is evident in the deliberate, geometric framing that allows the garments to occupy space with quiet confidence. Eschewing the noise of traditional commercial advertisements, these shots employ an analogue film aesthetic that imbues the work with a timeless, tactile depth. The soft, diffused lighting throughout the series creates a rhythmic visual flow, ensuring the focus remains squarely on the interplay between the human subject and the structural elements of the clothing. By integrating a lifestyle sensibility with sophisticated technical restraint, the Zara Origins initiative succeeds in framing fashion as a study of form, texture, and light, ultimately presenting a refined vision that resonates with the modern, design-conscious consumer.

Editorial, Cinematic, Lifestyle

Natural light, Soft Light

Luxury Fashion Houses, Fashion