Zapier: We Got AI

Apr 2026

Zapier explores the intersection of workplace efficiency and automation in the We Got AI campaign. This corporate video project employs workplace comedy and satire to contrast traditional office dynamics with the shifting role of human labor, featuring a character named Al who interacts with staff in a modern office environment. Produced by Even/Odd, who also spearheaded the creative direction alongside Strange Family, the project utilizes a live-action technique to ground its narrative. The visuals maintain a clean, contemporary aesthetic, defined by soft interior lighting and natural tones that frame the satire within a recognizable professional setting. Editorial work was supported by MackCut on post-production and VFX.

Horizontal, Commercial, Clean

Office

Advertising Campaign, TVC / TV Commercial