Zapier
We Got AI
Apr 2026
Zapier explores the practical intersection of workplace automation and human interaction in its 'We Got AI' project. Through workplace comedy and automation satire, the film depicts employees navigating daily office life while managing the confusion caused by a human colleague named Al. The project channels a commercial advertising style, utilizing live-action techniques to contrast modern office efficiency with interpersonal humor. The narrative plays out across a clean, contemporary office environment defined by soft interior lighting. Creative direction and production were led by Even/Odd and Strange Family, with additional post-production and visual effects support provided by Even/Odd and MackCut.
Horizontal, Commercial, Clean
Apps & Digital Platforms
Office
Advertising Campaign, TVC / TV Commercial
