Zalando
Tommy Girl: What do I wear to be that girl?
May 2025
Zalando’s Tommy Girl campaign, titled 'What do I wear to be that girl?', explores contemporary youth style through a series of street-style fashion editorials. Featuring model Alex Consani, the project leans into a documentary aesthetic that captures spontaneous moments in outdoor urban settings. Photographed by Vitali Gelwich, the visuals rely on natural light to maintain a clean and authentic look. The editorial work centers on casual, layered fashion, with styling by Sydney Rose Thomas and Lily Zhang. Hair styling by Issac Poleon and makeup by Lisa Michalik complement the relaxed, lifestyle-oriented tone of the series. Casting was overseen by Julia Valeska Nische.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Street
Advertising Campaign
