Zalando: Here to Stay
Brand
Date
Mar 2025
Description
Zalando presents 'Here to Stay,' a fashion-focused campaign captured with a natural documentary aesthetic. The project features a group of men in an urban setting, grounding the brand's latest streetwear collection in candid, real-world interactions. Produced by Romance Films, the film utilizes handheld camera work and ambient lighting to maintain a raw, unfiltered feel. The visual language incorporates analogue film techniques and live-action sequences, highlighting the interplay between authentic social connection and digital culture through integrated smartphone overlays.
Style
Documentary, Horizontal, Commercial
Techniques
Analogue / film, Natural light
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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