Zalando
Here to Stay
Brand
ProjectHere to Stay
Date
Mar 2025
Description
Zalando’s Here to Stay project captures a series of candid interactions within an urban environment, focusing on authentic interpersonal connections. Produced by Romance Films, the commercial film highlights casual streetwear through a documentary lens. Technically, the work utilizes natural light and handheld camera movements to achieve a gritty aesthetic. The production incorporates live-action techniques, featuring live streaming overlays and digital notification elements to ground the narrative in contemporary social habits.
Style
Documentary, Horizontal, Commercial
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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