Zalando
Drip - Grow Up / The Rise of Men's Bags



Oct 2024
Zalando presents Drip - Grow Up / The Rise of Men's Bags, a fashion editorial campaign focusing on the evolution of contemporary menswear accessories. The series explores seasonal layering and modern styling through a collection of curated looks, placing a specific emphasis on the integration of bags and detailed garments into the everyday wardrobe. Photographed by Fausto Elizalde, the campaign utilizes natural light and clean, vertical compositions to highlight texture and form. The editorial features model Rayan Mazuel, with makeup artistry by Gianluca Venerdini, capturing a sharp, urban aesthetic against varied architectural settings.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Residential Building
Advertising Campaign