YSL Beauty
YSL Beauty Lipstick 2024: Rouge Pur Couture
Brand
Date
Jan 2024
Description
YSL Beauty presents a campaign for the Rouge Pur Couture lipstick, centered on intimate beauty portraiture. The visuals lean into a consistent warm-toned palette, utilizing refined studio and beauty light to emphasize skin texture and color depth. Photographer Ben Fourmi captures model Yangying Long, emphasizing the product packaging and precise makeup application. The production features set design by Frederick Asseo and casting by Olivier Duperrin, alongside hair styling by Simon Chossier and manicures by Audrey Chéri.
Style
Vertical, Commercial, Warm
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
Gradient
Context
Advertising Campaign
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