Yorkshire Tea: Decaf Declarer
Brand
Date
Jan 2025
Description
Yorkshire Tea introduces its decaffeinated range through a lighthearted campaign, 'Decaf Declarer.' The commercial centers on a series of vignettes set within offices and residential spaces, where a whimsical, flashing blue beacon signals the presence of a decaf brew. Produced by Rattling Stick and created by agency Lucky Generals, the campaign leans into a clean, live-action aesthetic. The production utilizes natural lighting and polished art direction to highlight the comedic interactions between various characters as they encounter the mug-mounted alert devices. Post-production and sound design were handled by STITCH London, No.8ldn, and Wave Studios.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Background
Office
Context
TVC / TV Commercial
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