Yorkshire Tea
Decaf Declarer
Brand
ProjectDecaf Declarer
Date
Jan 2025
Description
Yorkshire Tea introduces a humorous campaign for its decaffeinated range, centered on the introduction of a miniature blue beacon that alerts others to a decaf tea break. The project leans into relatable office and domestic scenarios, utilizing polished art direction to highlight the comedic device in action. The spot features dynamic framing and live-action technique to capture various character reactions across multiple interior settings. Creative agency Lucky Generals oversaw the campaign, with production by Rattling Stick, post-production by STITCH London and No.8ldn, and sound design by Wave Studios.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Beverages
Background
Office
Context
TVC / TV Commercial
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