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Yellow Pages: Community Cut Outs

Date

Dec 2024

Description

Yellow Pages features a series of animated paper cut-out figures navigating local environments in the Community Cut Outs campaign. The commercial uses a blend of live-action technique and digital VFX to follow the figures as they transition between domestic spaces, auto garages, salons, and bakeries. The project was created by agency Clemenger Proximity with production by Good Oil. Fin Design + Effects managed the post-production, layering detailed paper craft into the varied community landscapes while employing a nostalgic aesthetic.

Style

Horizontal, Commercial, Nostalgic

Techniques

VFX / visual effects

Context

TVC / TV Commercial

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