Yellow Pages
Community Cut Outs
Brand
ProjectCommunity Cut Outs
Date
Dec 2024
Description
Yellow Pages presents Community Cut Outs, a commercial campaign that maps the connectivity of local services through a series of animated paper figures. The film follows these characters as they traverse a variety of environments, ranging from an auto repair garage and hair salon to local street crossings and domestic interiors. Developed by agency Clemenger Proximity, the project leans into a nostalgic aesthetic, combining live-action technique with digital character integration. Production was handled by Good Oil, with Fin Design + Effects delivering the project's VFX.
Style
Horizontal, Commercial, Nostalgic
Techniques
VFX / visual effects
Industries
Telecommunications
Context
TVC / TV Commercial
Associated creatives
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