Yegor Gaidar Foundation
Brand Identity
ProjectBrand Identity
Date
Jan 2021
Description
Electric Red developed a comprehensive brand identity for the Yegor Gaidar Foundation, centered on a minimalist design system. The execution leans into a monochrome palette, utilizing precise geometric line art and clean typographic hierarchies across various touchpoints. The project incorporates a range of motion graphics and static collateral, including stationery and printed brochures. The visual language relies on a structural, vector-based aesthetic that balances sharp white linework against deep dark backgrounds, resulting in a cohesive and sophisticated corporate presentation.
Style
Horizontal, Clean, Minimalist, Commercial
Techniques
Typography
Color
Jet Black
Pure White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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