Yegor Gaidar Foundation: Brand Identity

Jan 2021

The brand identity for the Yegor Gaidar Foundation, developed by Electric Red, establishes a modern graphic system grounded in precise geometry and minimalist principles. The project prioritizes high-contrast visual communication, utilizing a monochromatic palette and sharp, vector-based line work to create a clean, architectural aesthetic across all touchpoints. Collateral design for the foundation extends into printed stationery, brochures, and cards. By leveraging structural layouts and a restrained typographic hierarchy, the system maintains legibility while emphasizing tactile paper textures and geometric framing, resulting in a cohesive and sophisticated corporate identity.

Horizontal, Clean, Minimalist, Commercial

Typography

Black Seamless

Advertising Campaign